Tackling the idea of jumping from hype to hero is tough in and of itself. Hell, getting signed off a demo is pretty damn hard. Still, as unfathomable as it may seem, that's the new lane rappers are using to build their stock, re-(pro)tool their tracks, and live in the light as long as possible, without even dropping a full length. Wale & The Cool Kids are the progenitors of this idea, but Kid
Cudi,
Izza Kizza & Kid Sister seem to be picking up on the play without too much lag. It's dumbfounding, mostly because rap is about wordplay, and units, but now, it's about downloads and page hits.
We're growing a legion of rappers who don't sell records, and roll modes who don't crank out hits, just crank "dat," what dat is, may be seen when an album is actually dropped. Enjoy you're free download ep's until then!
This is dedicated to Lil'Wanye, without whom, this platform wouldn't be possible.
