3 days, a score, and 6 years ago, MTV aired its first music videos. Since then, the approach to videos has birthed a unique industry that has become a component as influential as the music. It is now at the point where an artist cant even fathom releasing a single without an attaché video to complement.
The mix tape is also a key component, unique to the hip-hop industry. It allows emcees to preview they're talent, or freestyle (in both the meaning of unwritten ad lib, or reciting written material that has yet to be heard) but uses beats or instrumental tracks of popularized songs; a low budget remix. The mix tape industry is relatively underground, and major labels don't usually (or legally) reap the profits. The monies usually go to the DJ credited with chopping or dubbing the samples and recording the vocals.
These two parts of the music industry never really considered mutually exclusive, but it is hard to reason that you would spend money to shoot a video to promote illegal sampling. The attention isn't really necessary and the net loss is even more of a reason against the video. Until now.
Lil' Wayne or the young JR or whatever other name he has, and Juelz Santana have redubbed the Nas and Jay-z cut "Black Republicans" for their upcoming album I Can't Feel My Face, and have released a low budget, youtube-esk video in conjunction with that. Thanks to the low cost of filming a low quality -mix tape version music video, now we can all visualize how Wezzy and Juelz see this song. Thank you internets for giving rappers one more reason to show us their cars! I think its a cool idea to connect viddy and mix tape, and i especially enjoy the gritty feel that's transferred from mix tape culture to the video. Check it out
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